Creativity is our lifeblood. Big creative ideas open doors to solve your business challenges in unexpected ways. Our creativity is fostered by a collaborative culture built around 3 principles: Ability. Agility. Humility. We’re at our best when we combine deep healthcare category expertise with an attitude that embraces change and an open-mindedness to the best ideas, no matter where they come from.
The healthcare landscape is more dynamic and is changing at a faster pace than ever before. We all feel it, and understand the critical urgency to keep up. We won’t solve your business challenges if we bring ideas that worked years ago. By infusing our team with capabilities that aren’t found in typical healthcare agencies, we’re able to think of solutions that go beyond the typical agency scope and approach.
EVP of Creative Operations
Quality. Service. Cost. How can you choose just one? With more than 30 years of pharmaceutical agency experience, Larry is better equipped than most to deliver all three. Producing exceptional work for clients on time and on budget while keeping a bustling shop hustling is easy when you're blessed with Larry’s work ethic and powerful motivational skills. When he’s not busy driving the office, Larry is driving himself to hit the pavement in 5k races—as long as there’s a cold one at the end.
SVP, Account Director
A former professional hockey player and avid outdoorsman, Chris makes things happen. With experience managing multiple pieces of business and leading the development of client strategies, brand platforms and business plans, Chris has demonstrated a remarkable ability to anticipate client needs and act fast to meet them. Always up for a new adventure, Chris spends his off hours skiing, hiking, biking, kayaking, running – really anything that keeps him outside.
Innovative. Dexterous. Inspiring. Never settling for mediocrity, always pushing creative limits. Rich has an uncanny ability to perfectly blend science and creativity to deliver the right story to the right customer and exceed brand expectations. A native New Yorker, Rich spends much of his free time pondering the Midwestern custom of cutting a round pizza into tiny squares.
Associate Creative Director / Copy
Beginning her career many years ago as a medical editor, Jennifer is well versed on all the rules and regulations that come with healthcare advertising. However, her talents don't just lie in the mechanics. With the spirit of a strategist, the brain of a tactician and the heart of a writer, she’s as comfortable coming up with unique value propositions as she is developing monographs and crafting clever headlines. Jennifer is a self-professed bookworm who believes that to be a great writer you need to be a great reader. A subscriber to no fewer than 12 magazines, she has even been known to read PIs for fun.
As an Account Supervisor, Joanna is a master of organization and coordination. Acting as a liaison between creative and account while ensuring all assets align with brand standards, guidelines and strategy, she drives the team to produce their best work. With a gentle voice and an iron will, she makes sure timelines are met and deliverables delivered, all without ruffling any feathers. As a scholarship volleyball player in college, Joanna also coached high schoolers in the art of serving, assisting and attacking…everything it takes to wrangle a team of advertising professionals.
Associate Creative Director / Art
As an art director, George puts his significant talent to work turning healthcare marketing into art—from billboards to websites to sales aids. As a self-professed science geek, he has an eye for innovation and often finds fresh, new ways to help clients tell their stories. After thinking long and hard about going to school for astrophysics (the irony of his last name notwithstanding), luckily for us George decided to follow his artistic passion and enter the exciting world of healthcare marketing.
Samantha has deep experience managing and executing consumer-facing healthcare events and product launches on a global scale. Throughout her career, she’s been an ace at delivering solid customer experiences for international pharmaceutical teams. Her ability to balance the strategic with the tactical, and align teams across competencies, results in work that delights clients and builds strong bonds to organically grow business. When she can, Samantha likes to vacation in Florida, preferably during one of the many months that is winter in the Midwest.