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We get it

You want out-of-the-box thinking and fresh, distinct ideas. You also want a learning curve that’s nearly nonexistent. We get it. HYC Health is a creative agency with a laser focus on clients’ business success. We are large enough to provide the full scope of integrated services, yet nimble enough to customize nearly every aspect of our working relationship to your needs. We are passionate about delighting our clients with exceptional service and forging lasting partnerships with a never-say-never attitude. Our unparalleled depth of experience is second to none and it is what helps us get it done better than anyone else.

A proven team, with the right experience

HYC Health is a fast-growing healthcare marketing agency led by a talented group of executives, whose synergy and passion deliver results that outperform expectations. Our paths have crossed at other agencies, with overlapping passions that keep bringing us back to one another. We challenge each other, respect each other, and know how to get it done. Collectively, we have unsurpassed hospital, diagnostic, and pharma experience, and the kind of understanding and loyalty that only comes with years of successful professional interaction.

A mission that’s all about you

At HYC Health, we’re known for reducing the distance between agency engagement and brand outcomes. We have an unbeatable formula for success: we listen and digest the problem, then translate it into solid executions that produce quantifiable results. It sounds simple, because for us, it is.

In short, we get it. Now let us get it done for you.

Susan Flinn Cobian
EVP, Managing Director

The Visionary

Sure, Susan’s delivered multimillion dollar revenue growth to countless clients and is a master of inspiring operational discipline and exceptional service, but what sets her apart is her fierce loyalty, passion and tenacity.

Always ready to hit the ground running, she knows how to get it done. She’s a warrior for your brand and is known for building lasting relationships—as long as you don’t mess with her tee time.

Brad Most
VP, Account Director

The Statesman

As an Evans Scholar, Brad has lived a lifetime of providing advice and guidance. He’s spent the majority of his 30-year career working at large ad agencies on major brands, developing integrated communications campaigns.

In his spare time, Brad enjoys lecturing at his alma mater, The University of Missouri, inspiring young minds to follow their dreams. M-I-Z!

Shannon Carlson
Senior VP, Account Director

The Bridge Builder

Shannon builds bridges that are made to last. This master architect relies on her multi-disciplinary background to forge tight-knit teams that deliver innovative solutions to complex problems.

As an identical twin, Shannon has been naturally intuitive her whole life. Even if you’ve just met her, this creative thinker is already anticipating what you need and what she can do to exceed expectations.

Chris DeProfio
VP, Client Services

Man of Action

A former professional hockey player and avid outdoorsman, Chris makes things happen. With experience managing multiple pieces of business and leading the development of client strategies, brand platforms, and business plans, Chris has demonstrated a remarkable ability to anticipate client needs and act fast to meet them.

Always up for a new adventure, Chris spends his off hours skiing, hiking, biking, kayaking, running—really anything that keeps him outside and in action.

Rich Angelini
Creative Director

The Creative Genius

Innovative. Dexterous. Inspiring. Never settling for mediocrity, always pushing creative limits. Rich has an uncanny ability to perfectly blend science and creativity to deliver the right story to the right customer and exceed brand expectations.

A native New Yorker, Rich spends much of his free time pondering the Midwestern custom of cutting a round pizza into tiny squares.

Megan Yodzis
Account Supervisor

The Data Surfer

Megan is an experienced pharmaceutical advertising and marketing professional with a penchant for the power of data. She rides the waves of data to determine how to target and market to specific audiences. Then, she uses her vast knowledge to help guide creative that truly makes an impact.

When she’s not digging into the details of her target audiences, Megan is an ace audience member. A big fan of music, she enjoys any live-music concert from classical to country to rock and roll—just don’t expect to see her crowd surfing anytime soon.

Bryan Weiss
Associate Creative Director / Art

The Skipper

A rare breed, Bryan is equal parts artistic and analytical. While his artsy side drives him to create clean, beautiful work that tells a compelling story—whether it be for print, digital, or anything in between—his wheels are always turning on strategy, tactics, and the bigger picture.

Bryan is a natural leader who not only steers his team toward conceptual and executional excellence, but he’s licensed to steer an actual ship. As if that’s not enough, he is also a talented voiceover artist and improvisationalist, which can make for an entertaining mix on the high seas—not to mention in the office.

Jennifer Fry
Associate Creative Director / Copy

The Perfectionist

Beginning her career many years ago as a medical editor, Jennifer is well versed on all the rules and regulations that come with healthcare advertising. However, her talents don’t just lie in the mechanics. With the spirit of a strategist, the brain of a tactician, and the heart of a writer, she’s as comfortable coming up with unique value propositions as she is developing monographs and crafting clever headlines.

Jennifer is a self-professed bookworm who believes that to be a great writer you need to be a great reader. A subscriber to no fewer than 12 magazines, she has even been known to read PIs for fun.

George Starr
Associate Creative Director/Art

The Innovator

As an art director, George puts his significant talent to work turning healthcare marketing into art—from billboards to websites to sales aids. As a self-professed science geek, he has an eye for innovation and often finds fresh, new ways to help clients tell their stories.

After thinking long and hard about going to school for astrophysics (the irony of his last name notwithstanding), luckily for us George decided to follow his artistic passion and enter the exciting world of healthcare marketing.

Carie Pflug
Director of Business Development

The Cheerleader

A consummate team player, only Carie’s brilliance outshines her personality. With more than 10 years of experience pitching—and winning—business, Carie’s true talent and passion lie in developing marketing plans that leverage insights, trends, and clients’ core strengths to create compelling content that produces measurable results.

So, how does an NFL fan obsessed with the Steelers and a penchant for winning karaoke competitions fit in with us pharma types at HYC Health? She’s our coach and our biggest advocate, someone we can depend on for sideways thinking, out-of-the-box ideas, and moments of sheer brilliance.

Jim Kopeny
Associate Creative Director/Copy

The Polymath

Jim has 20 years of experience creating concepts and content perfectly tailored to a variety of platforms, media, and audiences. Never losing sight of the strategic goal, he hammers out the fine details to create campaigns that move clients and customers alike.

In his off time, Jim writes about—and makes—music. Once, as a DJ, he received a hand-drawn picture of a record player from Pearl Jam’s Eddie Vedder that read “Viva La Vinyl.” He didn’t have the heart to tell Eddie he was using CDs.

Scott Stealey
Associate Creative Director/Copy

The Wordsmith

Scott brings a clarity and sincerity to healthcare communications that ring true for both patients and clinicians. Coupled with his background in health literacy and qualitative user research, you can be certain that any creative he touches will make a measurable and meaningful impact.

Allergic to jargon, trends, and wasting precious time, Scott is an avid fiction writer and essayist who believes in the power of the pen to challenge the status quo and truly make a difference.

Larry Farkos
VP, Director of Operations

The Chief Engineer

Quality. Service. Cost. How can you choose just one? With more than 30 years of pharmaceutical agency experience, Larry is better equipped than most to deliver all three. Producing exceptional work for clients on time and on budget while keeping a bustling shop hustling is easy when you’re blessed with Larry’s work ethic and powerful motivational skills.

When he’s not busy driving the office, Larry is driving himself to hit the pavement in 5K races… as long as there’s a cold one at the end.

Joanna Curtis
Senior Account Executive

The Wrangler

As a senior account executive, Joanna is a master of organization, strategy, and diplomacy. Acting as a liaison between creative and account while ensuring all assets align with brand standards, guidelines, and strategy, she drives the team to produce their best work. With a gentle voice and an iron will, she makes sure timelines are met and deliverables delivered, all without ruffling any feathers.

As a scholarship volleyball player in college, Joanna also coached high schoolers in the art of serving, assisting, and attacking…everything it takes to wrangle a team of advertising professionals.

Your goals, your strategy, your objectives — they’re different from any other, and they are all yours. We get it. Here are some of the other brands we’ve come to know. Each had their own unique challenges. We got them, and then we got it done for them.

@HYCHealth In honor of those that serve, we say thank you. #MemorialDay https://t.co/HkZQfNHEOI 05/29/2017

@HYCHealth Is technology making your doctor irrelevant? Not yet, but we'd keep an "eye" on this potential trend. https://t.co/vYERYd6PQL 05/25/2017

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